Cereal Color Measurement
Cereals are a staple food item for most consumers, found in over 90% of households globally. Cereals are typically prepared from grasses such as wheat, oats, corn and other starchy grains or their edible seed or fruit such as buckwheat or grain amaranth. As with most food products, a consumer's perception of the flavor of a cereal is closely tied to its color. HunterLab was the first company to receive USDA approval for the instrumental evaluation of food color, and many of the world's top producers of cereal products, including General Mills, Kelloggs, Purina and Gilster-Mary Lee, rely on HunterLab solutions for color management and quality control of their products.
Cereals are the finished products that are processed from grains such as maize, wheat, rice, oats and rye. Cereals come in all sizes, shapes, colors and flavors. Strong associations between the consumer's judgment of a product's color and its taste are learned through experience, and cereal producers around the world understand the importance of color consistency of their cereal products. In many cases the color of cereals is measured to ensure batch-to-batch consistency to exacting color standards.
